''High Flyers'' at the Tiptree Strawberry Race 2018

 This year’s Tiptree Strawberry Race, for the fastest picker of the tiny Little Scarlet strawberry, took place on Ship Field on Wilkin & Sons’ farm.  This was the first time pickers were faced with fruit at table top height, instead of crouching on the ground for the tiny strawberries.

The pickers: farm workers and visiting teams took the theme “High Flyers” to heart and arrived in various hats and costumes to reflect RAF100 and high flying machines.  The celebrity “guest” was a replica of Chitty Chitty Bang Bang kindly brought to the field by Lodge Coaches which gave a splash of nostalgia and colour to the event. 

Funds raised will be given to RAF100 and Aspire.  Rebecca Davies of the RAF Association thanked everyone for taking part and said, “We are a welfare charity looking after RAF personnel and are part of the RAF100 appeal. Congratulations on the hats that look incredible and the fancy dresses are amazing.”

Hannah Wyatt from Aspire added her thanks and said, “Thank you so much for all turning up to compete for our charities.  Aspire provides practical help for people with spinal injuries which enables many of them to return to their own homes.”

As he presented the prizes chairman of Wilkin & Sons, Walter Scott said:  “This really is a quirky event with so many people raising money for two important charities.”



Best Hat: Pat Bembridge in a hat called “Another safe return”

Best Dressed Team: “The Quirks” from the sales office, Tiptree

Fastest Team: Thursday Cottage with 14kg

Fastest Picker: Slavcho Pavlov (Bulgaria)      4.28kg


We were fortunate that visitors from our German distributor, local businesses and HMKM – London designers of Tiptree Bond Street Chelmsford store were all able to join us

All the fruit picked during the competition hour will be chilled and made into Little Scarlet Conserve.

(Photo: Fastest Team: Thursday Cottage)

 Little Scarlet Music Festival 2018



Now Open! Tiptree Jam Jar Bar at Fenwick, Colchester

Tiptree’s Jam Jar Bar at Fenwick, Colchester, is the perfect spot to relax whilst out in the town.

Choose from our fine selection of fruit gin liqueurs, wines, and bubbly. Better still, try one of our Jam Jar Cocktails – all with a Tiptree twist, or get creative with our 'Create your own Cocktail' to create something really unique! Soft drinks, coffees, smoothies, and shakes complement the offer, along with a selection of savoury nibbles and sweet treats. Pop in to say ‘hello’ when you’re in town.

Scott Goodfellow, joint managing director of Wilkin & Sons Ltd. said: “We are all very excited to see our first ever Tiptree Jam Jar Bar open at Fenwick, Colchester.

"Together, we’ve created a really smart space where friends can relax, catch up, and enjoy a tipple or two.”


National Cream Tea Day 2018

Celebrating a Great British tradition, this year’s National Cream Tea Day will be held on Friday 29th June. 

The aim of this special day is to encourage charity fundraisers, family and friends to come together to enjoy a traditional British occasion – a cream tea with delicious scones, fine conserves and Cornish clotted cream. Naturally we believe there should be Tiptree Strawberry Conserve and Rodda’s Cornish Clotted Cream on the table.

The aim of the day is to encourage as many people as possible who have a passion for baking to get together with family and friends to help beat last year’s fundraising total of over £171,000.

This year we are delighted that Master pâtissier and Afternoon Tea author Eric Lanlard will be supporting National Cream Tea Day; Eric said: “As a huge fan and curator of many Afternoon Teas both across the UK, and all over the world, I’m delighted to support National Cream Tea Day this year. I’ve been having cream teas since I was a little boy, in my home town of Plomelin, Brittany – a region often named ‘the French Cornwall’. My London boutique patisserie, Cake Boy, will be giving out up to 100 cream tea boxes on the day itself in exchange for donations to our two charities, The Back Up Trust and the Teens Unite Cancer Trust. I’ll also be sharing two of my recipes – Bee Pollen Scones and Cocao and Raspberry scones – to inspire others to take part. Let’s make the 29th June the sweetest and most delicious day in the calendar!”

Managing director of Rodda’s, Nicholas Rodda, said: “National Cream Tea Day is one of the finest celebrations of the British calendar year. A cream tea is a memorable treat, passed down through the generations, and enjoyed amongst friends and loved ones of all ages. We hope that communities across the country will once again gather together to celebrate this wonderful British tradition, all in aid of a good cause.”

 “Over a hundred charities benefitted from the Tiptree jam and Rodda’s cream donations in 2017 and we hope even more people will be involved in 2018.”  

Scott Goodfellow, joint managing director of Wilkin & Sons Ltd, commented: “We were amazed and delighted by the number of people who were able to share a cream tea together while raising funds for charities, all thanks to the Cream Tea Society.

The Cream Tea Society is a community that shares in the love and enjoyment of this popular pastime, dating back to the 1840s. Founded by Wilkin & Sons Ltd Tiptree and Rodda's Cornish Clotted Cream, each year the Society pledges up to 50,000 portions of jam and clotted cream to charity cream tea events.

For more information on cream teas and a great competition: 

Join in the conversation on social media using  #NationalCreamTeaDay.

Tiptree at BBC Good Food Show

Delicious tasters will be available from the Tiptree trailer, stand F650, at the BBC Good Food Show on the 14-17 June 2018 at the NEC Birmingham.  It is a great opportunity to taste and buy some of our latest products:

Sweet spreads:  Salted Caramel, Banoffee, Coconut and all the Chocolate flavours

Fruit Gin Liqueurs: English Strawberry, Raspberry, Rhubarb and Damson

Fruit & Veg Crisps: fruit and vegetable - Beetroot & Parsnip, Tomato & Cucumber, Pepper & Courgette, Pineapple, Pear, Apple

Come and talk to the Tiptree team and taste some of our new products.


The new Tiptree Tea Rooms map is now complete with thanks to Michael Hill of Maps Illustrated

As well as making ‘Tiptree’ preserves, Wilkin & Sons also has a flourishing collection of traditional tea rooms across Essex, each with a unique character of its own. There is a common thread that runs through all of them and we’d like to describe that as good old-fashioned service, with care and respect. If we can make you comfortable with good quality service, food and drink, then say ‘goodbye’ in the knowledge that you’ll be back soon, we’ll have done our job. At our home in Tiptree, we also have a Museum of Jam-Making, a Gift Shop, and countryside walks around our fruit farm.

Have you visited all 10 Tiptree tea rooms or know someone who would? For more information on each tea room please visit


New Fruit & Vegetable Crisps from Tiptree

New Fruit & Vegetable Crisps have just been released in time for the summer market for a snack when travelling, at a barbecue or on a picnic. The range is:  Beetroot & Parsnip, Tomato & Cucumber, Pepper & Courgette, Pineapple, Pear and Apple.

“Tiptree Fruit & Vegetable Crisps are light, tasty, and provide at least one of your ‘five a day’ portions. They are gluten and dairy free, retaining fibre and Vitamin C. There’s nothing artificial added, just 100% natural fruit and veg” said Scott Goodfellow joint managing director of Wilkin & Sons Ltd.  “Air dried, not fried.”

View our teaser video here.


A Timeless British Classic gets a Modern Twist

Tiptree Tea Room at Bond Street, Chelmsford.

A welcoming blend of simplicity and warmth, Tiptree’s first store and tea room in Chelmsford draws inspiration from the classic British farmhouse, resulting in a rich language that shapes the customer experience. HMKM created a confident new look for the beloved British brand, playing on the principles and values that have made it a home-grown success story. Read more

A new graphic language illustrates Tiptree’s long history, juxtaposing differently sized typography with vintage imagery and evocative, hand-drawn illustrations to create a lively in-store narrative.

On arrival, customers are greeted by a vibrant, orchard-inspired retail space, anchored by a dramatic central wall devoted to Tiptree’s iconic jam products. Slatted oak storage units alternate with apple-green shelving, nestling under large trestles heaped with the brand’s wide array of products. A playful market trolley encourages customers to explore and interact.

Upstairs is an elegant tea room designed to evoke memories of traditional farmhouse parlours – lined in gooseberry fool wall panels, flooded with natural light, and filled with comfy tub chairs in soft creams and moss-green tones.

For a virtual tour, visit the HMKM website


“Is this a record - the biggest Belgian Bun?”

A huge one metre wide Belgian bun was made by Tiptree Patisserie to celebrate the launch of the new route from Southend (London) airport to Antwerp; a record winning bun perhaps.   

The special bun was nearly a metre wide and weighed more than 17kg; created by Clarence Hayden, Tiptree Patisserie bakery manager, the ingredients included:  15kg flour, sultanas, yeast and 3kg of apricot glaze and 1.5kg of Tiptree Lemon Curd, plus fondant icing and 50 cherries.

Glyn Jones, chief executive from Stobart Aviation, joined Clarence and his team from the Patisserie at the airport to cut the huge bun that was share with their colleagues.  Passengers taking the inaugural flight to Antwerp were given a mini Tiptree Chocolate Spread, made with Belgian chocolate, as a reminder of the link between the two countries.


National Toast Day

National Toast Day will be celebrating the nation’s love of toast and all of our favourite toast toppings on Thursday 22 February 2018.

In Britain alone, we consume toast 4.7 billion times a year, with butter, marmalade, jam, chocolate or eggs - some of the most popular toppings.

So, whether you reach for a nutty wholemeal, a raisin-fuelled fruit, a deliciously soft and fluffy white, or a modest gluten free, we will be toasting the toast.  In 2017 toast popped-up on the Chris Evans breakfast show when toast guru, Professor Tim Jacobs revealed his fascinating research into producing the perfect slice of toast to millions of listeners.

We all have our preferred way of making toast: a simple one click toaster, under the grill where you watch it turn from golden brown to blackened bread in seconds or for those with an open fire thick bread toasted on a toasting fork when the logs or coals are warm enough to cook but not too hot that each slice will be flamed.  

Away from home, hotels seem to have an interesting problem providing “warm!” toast at breakfast when the guest wants to eat it, which varies at each table.  Part of a holiday experience is overcoming the challenge of the conveyor toaster where you select from an amazing array of rustic breads and commercial sliced wrap – the bread disappears into the machine and is thrown out to you a lighter shade of pale.  Put it in a second time and the result might be a much darker shade of brown and disgruntled guests behind you waiting for space on the rack!

Be a part of the big toasty debate and share your ideas and photos on Thursday 22 February tweet @WorldBreadAward with the hashtag #NationalToastDay  - it could be the trendiest of mornings.



Marmalade Making

Oranges from the orchards of the Seville region of Spain arrive at Tiptree from mid-January; and the process of marmalade making was captured by a team from BBC Essex.  The clip shows oranges being split by hand and the busy mini line with individual portion jars being filled, labelled before being exported to hotels across the world.  The Seville oranges will be followed by: lemons, limes, grapefruit and tangerines that will be made into many other varieties of Tiptree marmalade.

Watch the video here on BBC catchup.


Tiptree Mulberry Jelly

Our ancient mulberry trees at Tiptree provide a rather erratic crop of this rich and much prized fruit.  Some years we are unable to make any conserves using the fruit, but we did have some berries last year and you may have seen them being gathered on “TV “Countryfile” when Adam Henson visited the farm.

The jam factory has just released a limited edition of a new product: a small quantity of Tiptree Mulberry Jelly, “the unique taste of the fruit in the soft texture of the jelly lets it almost melt in your mouth”.

340g jars with a rrp of £6.99, available from the Tiptree jam shop, selected retailers and online – while stocks last. To view and order this product online please click here.


Feature in 'Best Brands 2017 - 2018'

Wilkin & Sons are delighted to appear in the latest version of 'Best Brands' where our jams and gins are mentioned.

View the feature here on pages 2, 4 & 16 of the digital brochure.


Board Changes at Tiptree

January 2018                                     

Walter Scott, chairman of Wilkin & Sons Ltd is pleased to announce that Scott Goodfellow has been appointed joint managing director as from the 1st January 2018.  Scott is taking over the role from Stuart James who retired from the post at the end of December 2017.

“Scott takes over at this most exciting time in the history of our Company, I wish him every success” said Walter Scott chairman.  “I’d like to thank Stuart James for the work he has done as joint managing director and previously as financial director; Stuart will continue his interest in the business as a non-executive director.

“My job is an absolute privilege. The Tiptree brand is trusted throughout the world and our singular focus remains the quality of our products,” said Scott Goodfellow.  “Working at Wilkin and Sons is more like being part of a family than being in a business. There is a fabulous blend of heritage, provenance, and tradition, mixed with a surprising level of innovation and forward thinking. We have achieved steady progress over the last 133 years, and we have a strong and committed team who will continue to move the business forward. We are particularly excited about growing our core conserves business, flying the flag for exports, moving into new product categories, and expanding our Tiptree Tea Room estate.”

Scott joined Wilkin & Sons as sales manager in 2008 and was appointed sales director in 2010.




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