Seventh 'National Cream Tea Day' - Friday 25th June
SEVENTH ‘NATIONAL CREAM TEA DAY’ TAKING PLACE ON FRIDAY 25TH JUNE.
TO DATE, OVER £680,000 RAISED FOR CHARITIES ACROSS THE UK.
Join Rodda’s Clotted Cream and Tiptree as they host the nation’s largest online Cream Tea gathering for this year’s National Cream Tea Day on Friday 25th June 2021. Sitting proudly alongside other traditions, National Cream Tea Day is the perfect opportunity to celebrate the much-treasured British institution of enjoying delicious scones, British jam, and Cornish clotted cream!
Whilst bringing people together virtually is a big part of the day, some people may enjoy a Cream Tea and fund raise in person, the Cream Tea Society website offers some advice to those hosting events.
This will be the seventh National Cream Tea Day. Each year Tiptree and Rodda’s donate 50,000 portions of jam and cream through the Cream Tea Society website, to date The Cream Tea Society, has helped raised over £680,000 for charities across the UK.
This year the Cream Tea Society has partnered with several charities to shine a spotlight on their work and to encourage people to donate to a charity of their choice whilst enjoying a Cream Tea. The charities which will be highlighted on social media and through the Cream Tea Society website are; Essex & Herts Air Ambulance, Hospitality Action, Mid and North East Essex Mind, The Royal British Legion and The Wave Project.
By following the day online and joining the conversation on Facebook, Instagram and Twitter, followers can post their photos of their Cream Teas with loved ones, helping to create the ultimate feel-good online occasion. To make giving to a worthy cause even easier, the Cream Tea Society has created a donations page on their website, so participants can select one of the charities and donate.
‘This year, more than ever, we want National Cream Tea Day to be a feel-good celebration,’ said Managing Director Nicholas Rodda, fifth generation of the Rodda family. ‘Taking place at the end of what has been a difficult 18 months for the country, it’s the perfect time to support those organisations that havent been able to fundraise due to the pandemic.’
Scott Goodfellow, Joint Managing Director of Wilkin & Sons Ltd commented:
“This will be the seventh National Cream Tea Day, we hope that people join together virtually or in person to enjoy a Cream Tea and to donate to their local charities who need their support now more than ever. This date is a highlight in our calendar, I usually pop into one of our Tiptree Tea Rooms to enjoy a Cream Tea on the day.
We look forward to National Cream Tea Day and hope to encourage yet more people to participate and to raise funds, sharing their Cream Tea memories with us through social media,”
Whether you serve your scone with jam or cream first, everyone is invited to join in to raise money for a worthy cause of their choosing.
Taking place on Friday 25th June, 2021, Rodda’s and Tiptree will be hosting a day of bake-a-longs, recipe sharing and simple hints and tips to create that perfect Cream Tea. The winner of the children’s colouring competition will be revealed and Juliet Sear will bake the winning creative Cream Tea design!
Be a part of the day by following @creamteasociety on Facebook, Instagram, and Twitter or using the hashtag #nationalcreamteaday. For more information on the day visit www.creamteasociety.co.uk
A little more about The Cream Tea Society
The Cream Tea Society is a community that shares in the love and enjoyment of this popular pastime, dating back to the 1840s. Founded by Wilkin & Sons Tiptree and Rodda's Cornish Clotted Cream, each year the Society pledges up to 50,000 portions of jam and clotted cream to charity cream tea events.
Head to the Cream Tea Society website /www.creamteasociety.co.uk for more information on Cream Tea traditions including a wealth of historical facts, etiquette guidelines, recipes and serving suggestions.
A little more about Rodda’s Clotted Cream
Rodda’s Cornish Clotted Cream is known for its rich and creamy texture and distinctive golden crust. Following a long five-year campaign spearheaded by the Rodda family, Cornish clotted cream gained Protected Designation of Origin (PDO) status in 1998, only the second UK product to achieve this. Now, 2.2 million people are buying Rodda’s from Land’s End to as far away as Australia and Asia, with millions of spoonful’s enjoyed every year.
A little more about Wilkin & Sons Tiptree
Wilkin & Sons is a quintessentially British business that grows, makes and sells high quality foods. The Wilkin family have been farming at Tiptree, Essex, since 1757, and making quality preserves since 1885. They grow a wide range of traditional English fruits and use them to make conserves, condiments, and other treats in their nut-free factory by the farm. They received their first Royal Warrant from George V in 1911 and remain Royal Warrant holders as purveyors of Tiptree Products to Her Majesty, Queen Elizabeth II.
About Essex & Herts Air Ambulance
Essex & Herts Air Ambulance (EHAAT), unlike NHS emergency services, is a charity. It brings the hospital to the critically ill and injured patients of Essex, Hertfordshire and surrounding areas. The free life-saving service is provided 24/7 by helicopters and by rapid response vehicles in the hours of darkness.
Each critical care team consists of a pilot and co-pilot, a pre-hospital care doctor and a critical care paramedic who can be rushed to the scene of an incident with life-saving support equipment to deliver advanced clinical care that is normally only found in the hospital emergency department. Once stabilised, the patient will be conveyed by air or land to the most appropriate hospital for their needs.
EHAAT is privileged to have a passionate and professional team who are innovative in advancing best clinical practice and who provide high quality life-saving critical care to people of all ages who live, work or are travelling through Hertfordshire, Essex and the surrounding area and who require the most advanced clinical care.
More than 27,000 missions have been undertaken since the charity was established and on average the critical care teams are dispatched six times each day. In 2020 the total number of missions recorded for the region was 2,366.
It costs £9 million every year to cover all operational and charitable costs. Without access to National Lottery funding and with only limited support from Government, we rely upon the generosity and goodwill of the people and businesses of Essex and Hertfordshire to remain operational and keep saving lives…we can’t fly without you!
Natasha Robertson, Fundraising Manager at Essex & Herts Air Ambulance (EHAAT) said: “We are delighted to be one of Tiptree’s chosen charities for National Cream Tea Day 2021. Tiptree has been a long-standing friend of EHAAT and we hope that our incredible supporters from across Essex and Hertfordshire will sign up, enjoy a virtual brew for our crew and help raise vital funds for their local life-saving charity.
“Our supporters always come up with unusual and unique ways to fundraise and show their support. With a cup of tea in hand anything is possible so we are looking forward to seeing some fantastic posts and photographs of everyone enjoying the delights of a home-made cream tea to celebrate this national day and to raise funds in aid of EHAAT.” “Everyone at EHAAT would like to wish Tiptree all the best for their National Cream Tea Day initiative, celebrating and spreading the joy of a cream tea with friends and loved ones.”
About Hospitality Action
Hospitality Action provides financial relief to alleviate poverty for people who work or have worked in UK hospitality. They’re here for the chefs, waiters, housekeepers and managers. They’re here for the concierges, receptionists and kitchen porters. And they’re here for every sommelier, bartender, catering assistant and cook across the UK.
They offer counselling, advice and signposting to people facing mental health challenges or dealing with illness, bereavement, debt or addiction. They also run an outreach programme to keep loneliness at bay for hospitality retirees.
When the first national lockdown began in March 2020, Hospitality Action helped many thousands of hospitality households in financial crisis. Just as then, today millions of hospitality workers can’t go to work, and many thousands have lost their jobs for good. Since the outbreak of the pandemic Hospitality Action has worked tirelessly to help as many people as possible by providing emergency grants to keep food on the table, to assisting vulnerable industry retirees access local support, and by providing mental health resources for those who have struggled during the crisis.
Giuliana Vittiglio, Fundraising and Marketing Manager, Hospitality Action says: “Since the first nationwide lockdown was introduced in March 2020 the hospitality industry has been arguably the worst hit by the pandemic. The various phases of lockdown and the widespread closure of countless businesses has caused hardship, redundancy and uncertainty for millions of UK hospitality employees. We’re thrilled to be one of the National Cream Tea Day charitable partners and encourage everyone to get involved. There’s nothing like a traditional cream tea to recharge and rejuvenate and all the donations we receive will go towards protecting the mental, emotional and financial wellbeing of our most vulnerable colleagues.”
About Mid and North East Essex Mind
We’re Mid and North East Essex Mind, the mental health charity. We believe no one should have to face a mental health problem alone. We’re here for you, today, now, whether you are stressed, depressed or in crisis, we’ll listen and give you support. We work with children from the age of 5 and adults of all ages. Some people use our services for only a little while and others might need help for longer. We are a local, independent charity connected to the national charity Mind. At Mid and North East Essex Mind we have to raise our own money to run our services. We work from Chelmsford to Clacton, from Braintree to Colchester, covering all of mid and north east Essex.
Julie Arthur, Marketing and Fundraising Manager said “We are delighted to be one of the chosen charities for this year’s National Cream Tea Day. What better way to promote good mental wellbeing than to have a cup of tea and a chat with friends, family or your neighbours. Our services are need now more than ever before and we are extremely grateful to everyone who is fundraising to enable us to support our community’s mental health.”
About The Royal British Legion
The Royal British Legion (RBL) is the UKs largest charity dedicated to supporting the needs of the Armed Forces community, past and present and their families. The RBL is the champion of Remembrance and safeguards the Armed Forces Covenant. It is well known for the annual Poppy Appeal and its emblem the red poppy. For further information, visit rbl.org.uk.
This year the Royal British Legion is celebrating its 100th Anniversary. Throughout the year the RBL will pay tribute to those who have contributed to its proud history and celebrate with the communities across the UK and around the world which are at its heart.
Sophie Randles-Dunkley, Head of Mass Events Fundraising at the Royal British Legion said: “As a Devon girl myself, I’m delighted The Cream Tea Society has chosen to support to the Royal British Legion. In our Centenary year, we are encouraging people to join us and celebrate the RBL’s proud history of supporting those who have served and sacrificed on our behalf.
“The RBL has always had the backing of a dedicated network of volunteers, members, fundraisers and partner organisations, to whom we are extremely grateful. The money raised by hosting a Cream Tea as part of a ‘Great Poppy Party’ will allow us to continue our vital work providing lifelong support to the Armed Forces community.”
About The Wave Project
Founded in 2010, The Wave Project is the world's first surf therapy course funded by a government health service. The charity offers prescribed surf therapy courses, which can help in tackling anxiety and depression in young people as part of a professionally delivered treatment plan. Based in Cornwall, the charity has expanded across the South West of England to North Yorkshire, Scotland, Wales, Northern Ireland and London, and now counts 40 staff and over 1,500 trained volunteer surf mentors, with 5,000 young people accessing Wave Project surf therapy courses to date.
The service is evidence-based and has been evaluated under peer review, with evaluation data showing that young people who participate in The Wave Project's surf therapy courses come away feeling more confident and better able to make new friends, and make their own decisions.
“We’re delighted to have been chosen as a partner charity by The Cream Tea Society, whose support will be invaluable in helping us continue to deliver our vital surf therapy services to vulnerable young people across the south-west, and the rest of the UK. We look forward to celebrating with a scone on National Cream Tea Day on the 25th, and encourage everyone to support this brilliant campaign.”
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